Values

What do we value at Ocean Sundae?

High Quality + Comfortable Clothing


There's nothing we want more than for your children to wear clothes that move with them when they are running, climbing, jumping and rolling around during their everyday adventures. Any kind of clothing restriction gives us the ick, that's why comfortability is at the top of the list when it comes to design. 

Not only do we want your children to be 100% comfortable, we want our clothes to last! After multiple washes, adventure after adventure and all the stains, we want you to be able to pass your pieces on to younger children, friends and family. This means our clothes need to be and feel of high quality in order to remain durable and long wearing.

Our Children


As Mums our children are absolutely our everything. Of course we think they are the cutest but showing their faces is something we are not willing to do in this space. For multiple reasons, we will not be sharing any children's faces across the entire brand including social media, campaigns and website.

Our focus is on our clothing, NOT on what children look like. As a Paediatric nurse and ex childhood educator/nanny, this sensitive topic is so close to our hearts and something we will not compromise on.

Our beautiful Community


None of anything we do and will do in this space is possible without you! Our Ocean Sundae community means everything to us and we appreciate each and every one of you. Our vision is to build a brand deeply rooted in community because as Mums we know that the village is what helps us all survive and thrive. So thank you for being here with us!